Challenge your creativity and pitch the perfect marketing plan for a spring employability event.
Propose a marketing strategy for the upcoming Spring Jobs Fair 2025 with clarity, timeline media for marketing with appropriate promotional material, to reach maximum targeted audience, make the event feel inclusive and impactful.
Event Name: Spring Jobs Fair
Target Audience:
Undergraduate students seeking:
- Part-time jobs
- Summer internships
- Volunteering opportunities
Event Purpose: The Spring Jobs Fair aims to connect students with opportunities to gain employability skills while exploring roles that fit their schedules and interests.
Date, Time & Location: Wednesday 5th March, 12-2pm, the Corporate Suite, Cambridge
Key Insights from Last Year’s Event
Performance Metrics:
- Registrations vs. Attendance:
- 364 students registered.
- 163 students attended, including 63 walk-ins.
- Attendance rate: 44%.
- Feedback Highlights:
- Positives:
- Many students found opportunities relevant to their courses and appreciated the quality of employer engagement (e.g., NHS).
- Challenges:
- Some students felt unclear about the event's purpose or relevance to their field (e.g., animal biology, sports therapy).
- Marketing Insights:
- 62.5% learned about the event via Handshake, highlighting its effectiveness as a promotional tool.
- Low engagement through academic channels (e.g., lectures and personal tutors).
Students need to come up with a presentation of 3mins at the end after the discussions and work arounds in group.